Bentley Music Sdn Bhd, a subsidiary of Bentley Music Group Berhad, has signed a Memorandum of Understanding (MoU) with Juara Partners Sdn Bhd to expand access to music education and instruments through Shariah-compliant financing.
๐๐ฉ๐ง๐๐ฉ๐๐๐๐ ๐พ๐ค๐ก๐ก๐๐๐ค๐ง๐๐ฉ๐๐ค๐ฃ ๐ฉ๐ค ๐ฝ๐ง๐ค๐๐๐๐ฃ ๐ผ๐๐๐๐จ๐จ
The agreement was formalised by Datuk Dr. Ken Phua, Managing Director of Bentley Music, and Dato Kamari Zaman bin Juhari, Director of Juara Partners. Juara, a financing provider registered under the Ministry of Housing and Local Government, will support the initiative by offering structured, Shariah-compliant financing plans targeted primarily at civil servants.
๐ผ๐๐๐ค๐ง๐๐๐๐ก๐ ๐๐๐ฉ๐๐ฌ๐๐ฎ๐จ ๐ฉ๐ค ๐๐ช๐จ๐๐ ๐๐๐ช๐๐๐ฉ๐๐ค๐ฃ ๐๐ฃ๐ ๐๐ฌ๐ฃ๐๐ง๐จ๐๐๐ฅ
Under this collaboration, civil servants will be able to enrol in music classes at Bentley Music Academy (BMA) in Petaling Jaya and Kuala Lumpur, while also gaining access to a wide range of musical instruments at Bentley Music retail outlets in Petaling Jaya, Kuala Lumpur, Penang, and Johor Bahru.
๐๐ข๐ฅ๐ค๐ฌ๐๐ง๐๐ฃ๐ ๐พ๐ง๐๐๐ฉ๐๐ซ๐ ๐๐ง๐ค๐ฌ๐ฉ๐ ๐๐๐ฉ๐๐ค๐ฃ๐ฌ๐๐๐
The partnership reflects a shared goal to make music more accessible and inclusive by lowering financial barriers. By introducing responsible financing options, both parties aim to encourage greater participation in music learning and support the development of Malaysiaโs creative talent ecosystem, particularly among civil servants.
๐๐๐ค๐ฌ๐ง๐ค๐ค๐ข ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐๐ ๐๐๐๐๐ก๐๐๐๐ฉ๐จ ๐๐๐๐๐ง๐๐ฃ๐
The MoU signing concluded with an exclusive showcase at Bentley Musicโs showroom, where attendees experienced the companyโs range of instruments and educational offerings, now made more accessible through this financing initiative. Bentley Music will serve as the supplier of instruments and education provider, while Juara Partners will act as the financier, enabling more affordable ownership and participation in music programmes.